Disney published a press release about the start of their promotional campaign with a “First Look” thingie on the Disney Channel hosted by Zac and Vanessa and the trailer as well as the launch of the online campaign on Disney.com.
Well get to see some footage as well as the opening song “Now or Never” during that 5 minute “First Look” as well as a trailer which will be show for the first time on 13 July on the DC. The song debuts even earlier (11 July) on Radio Disney. The online launch will kick off on Disney.com on 14 July at 12:01 a.m. ET.
Here is the full press release:
Walt Disney Studios Motion Pictures Launches “High School Musical 3: Senior Year†Global First Look on Disney Platforms July 13, 2008
As Fan-Favorite Franchise Prepares to Hit the Big Screen this Fall, First Trailer Debuts on Disney Channel Worldwide and Disney.com
BURBANK, Calif.–(BUSINESS WIRE)–As fans anxiously await the big screen premiere of “High School Musical 3: Senior Year,†Walt Disney Studios Motion Pictures revealed plans today to launch the film’s global first look July 13, 2008, on Disney Channels Worldwide. The worldwide online launch kicks off on Disney.com July 14 at 12:01 a.m. ET.
“We’re paying homage to the fans by debuting our first look on the very network that launched the franchise,†said Mark Zoradi, president, Walt Disney Motion Pictures Group. “’High School Musical’ is a worldwide phenomenon and as such, it is important to pursue a nearly simultaneous launch of the first look to fans everywhere, employing our online venue, Disney.com, as well as our international Disney Channels and Jetix platforms.â€
Beginning July 13 in select countries, the high-energy trailer will reach core fans in locales around the globe, including U.S., Canada, Japan, UK, France, Germany, Spain, Italy, Australia, Southeast Asia, India, Taiwan, Brazil and Mexico, among others. Debuting in the U.S. on July 13 at 7:55 p.m. ET/PT on Disney Channel, the first look will precede an encore showing of the hit Disney Channel Original Movie “Camp Rock.â€
Hosted by Zac Efron and Vanessa Hudgens, and including the song “Now or Never†from “High School Musical 3: Senior Year,†the trailer features all new footage from the highly anticipated movie, which is slated for release Oct. 24, 2008. Performed by the cast from the movie, “Now or Never†debuts Friday, July 11 at 7:15 p.m. ET on Radio Disney.
About the Movie
Disney’s “High School Musical†phenomenon leaps onto the big screen in HIGH SCHOOL MUSICAL 3: SENIOR YEAR, in which America’s favorite high school students (ZAC EFRON, VANESSA HUDGENS, ASHLEY TISDALE, LUCAS GRABEEL, CORBIN BLEU and MONIQUE COLEMAN) hit senior year. Amidst a basketball championship, prom and a big spring musical featuring all of the Wildcats, Troy and Gabriella vow to make every moment last as their lifelong college dreams put the future of their relationship in question. A crew of sophomore Wildcats (MATT PROKOP, JUSTIN MARTIN, JEMMA MCKENZIE-BROWN) joins in the fun as the film’s incredible new music and exciting dance numbers take maximum advantage of the big screen.
About the Music
The “High School Musical 3: Senior Year†soundtrack from Walt Disney Records will be in stores Oct. 21, 2008.
About Disney Channels Worldwide
Disney Channels Worldwide represents the most successful portfolio of kids’ channels in the world. It is comprised of 27 Disney Channels, ten Playhouse Disney Channels and nine Toon Disney Channels. Through a strategic partnership with Disney ABC International Television for the distribution of Disney-branded blocks of kids’ programming across the globe, Disney Channels Worldwide reach more than 600 million viewers in over 100 countries in the U.S., Europe, the Middle East, Asia Pacific, Latin America and South Africa. Disney Channel properties continue to rapidly expand into new markets across the world, playing a key role in introducing the Disney brand to new consumers.
About Radio Disney
Radio Disney is the #1, 24-hour radio network devoted to kids, tweens and families. Kids help pick the music that is played and are encouraged to interact via a toll-free phone line to the Radio Disney studio. The network’s current playlist, driven by listener requests and representing major record labels, includes recording artists Miley Cyrus, Hannah Montana, Jonas Brothers, Corbin Bleu, Taylor Swift, Jordin Sparks, Chris Brown, Aly & AJ, The Cheetah Girls, Colbie Caillat and Carrie Underwood. The network is available to 97 percent of the U.S. on over 50 terrestrial radio stations and through most of South America. In the U.S., it is also available on RadioDisney.com, XM and Sirius satellite radio, iTunes Radio Tuner, XM/DIRECTV and mobile phones. Its music programming is also available on the iTunes Music Store. Radio Disney brand extensions include multiple Radio Disney Jams CDs from Walt Disney Records.
About Walt Disney Studios Motion Pictures and Walt Disney Studios Motion Pictures International
Walt Disney Studios Motion Pictures and Walt Disney Studios Motion Pictures International are the global marketing and distribution arms of The Walt Disney Studios. They are responsible for all aspects of marketing, publicity, advertising, promotion, and distribution for motion pictures released under the Walt Disney Pictures, Touchstone Pictures, and Hollywood Pictures banners. Walt Disney Studios Motion Pictures oversees all domestic marketing and distribution activities, and generated a Studio gross of more than $1.35 billion in 2007, giving the Studio its 11th billion dollar year in the past 14 years, a feat unmatched by any other Studio. At the overseas box office, Walt Disney Studios Motion Pictures International helped propel the Studio to a gross exceeding $1.7 billion in 2007, leading that division to an unprecedented 13 consecutive years of surpassing the $1 billion mark at the international box office.
9 July 2008
High School Musical 3: Senior Year, HSM